Launching a worldwide partnership with Maersk
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Creating connectivity through Internet of Things (IoT) networks
Onomondo is a Danish IoT startup. In 2019, they partnered with Maersk, the global leader in transport and logistics, confirming both a product partnership and an investment. As part of our collaboration with Onomondo, we helped launch and publicize their partnership with Maersk through media outreach and video content.
Michael Freundt Karlsen
“COPUS did a great job helping us execute our biggest announcement to date”
Best performing Mærsk campaign of the year
Onomondo is a Danish tech company creating connectivity through Internet of Things networks. In November 2019, Onomondo closed a partnership with the world’s biggest container ship operator, Danish shipping giant Maersk. The collaboration included a large order for Onomondo’s products as well as an investment from Maersk’s corporate venture arm, Maersk Growth. COPUS was tasked to work along with Maersk to publish both the order and the investment.
To share the news of Onomondo’s investment by Maersk Growth, we pushed the story in the media, targeting a selection of both national Danish media, international shipping media and a few international tech media. The story we pushed specifically focused on the value Maersk sees in Onomondo, and while the angle was the investment, we also made sure to highlight Maersk’s use of Onomondo’s service. In order to publish Maersk’s commitment to Onomondo’s connectivity solution, it was also agreed to create a commercial case video. COPUS was fully in charge of creating this video, handling everything from planning, storyline, interview, shooting, editing, etc. The video explained the value of Onomondo’s service and captured the vision of global connectivity that Maersk and Onomondo share. It was an important piece in publishing the collaboration via the companies’ own channels.
The primary goal of the campaign was to make the Onomondo-Maersk collaboration as widely publicized as possible within the target group of shipping professionals, potential investors and potential customers, primarily business executives. Here, the focus was to be on the Onomondo investment by Maersk Growth. The second goal was to elaborate on Maersk’s commitment to Onomondo’s solution, explain how this solution helps Maersk improve their connectivity and share these messages to relevant stakeholders.
The media outreach generated 26 dedicated press features across national Danish media, international shipping media and international startup media. This included TradeWinds, the world’s largest shipping media, Sifted, Financial Times’ startup media, and Børsen and Finans, Denmark’s two biggest financial media outlets. The campaign is estimated to have received 500,000 impressions across social media and spawned 3000 new users on Onomondo’s website, 60% of which were from abroad. The campaign was Maersk’ best performing of 2019 and the most successful Maersk Growth campaign ever.