We create stories for brands to move people
COPUS is for the innovative, the misfits, and the visionaries.
Beyond ordinary brands
Whether you are building a new company or growing an existing one, it is always crucial to consistently communicate to all stakeholders: Customers, employees, investors, ambassadors, suppliers, partners and policy-makers. We help you create the strategic direction for your communication. Then we bring the strategy to life through PR, video production and social media.
01
Brand Strategy
Your brand is defined by people’s perception of it. Our job is to influence those perceptions by making bold and informed decisions.
Research trends, competitors, customers
Define brand goals
Define customer archetypes
Brand positioning
Tone of voice and brand personality
Craft brand story
Conceptualise communication activities
Finding your voice in an increasingly complex and ever-changing world can be challenging. We help cut through the noise and deliver a clear direction.
Our approach to strategy starts with an exploration of the world that surrounds your brand – it identifies relevant opportunities to develop a strategy that is meaningful to people and your business. This includes defining your why, your story, your tone of voice, and value propositions that resonate with your audience. Then we plan concrete communication activities to bring your strategy to life across all channels.
02
Public Relations
Take control of your narrative. We help you tell the right story to the right audience through the right outlets.
Strategic PR planning
Locating your stories and PR potentials
Outreach to journalists
Media training
Ongoing media monitoring
Crisis- and issues management
PR is about telling the right story to the right audience through the right outlets.
We help you build a presence in relevant media to build awareness or improve perception. With your input, we research stories and target media that match your goals and KPIs - whether it’s to internationalize your brand, become a thought leader in your industry, or boost sales of your latest product. Our personal approach to PR includes writing tailor-made pitches for each journalist - and then help you prepare for interviews when the press wants your opinion on something. Finally, we observe the media landscape and help you react to topical stories that might emerge.
03
Social Media
Manage your brand across channels
Organic content for LinkedIn, Facebook and Instagram
Ghostwriting for upcoming thought leaders
Influencer marketing across social media channels
Community management
We help you create and structure creative social media content as a focused way to reach customers online.
We write copy for all social channels, make video snippets for social media ads, manage your influencer marketing activities, and more. We handle everything from conception to production across any channel, making the narrative and content coherent. Then we help you plan, structure, and execute it all.
04
Film Production
Bring your story to life
Pre-production: Treatment (incl. storyboard & scripting)
Production of film and stills
Post-production: Editing, color grading, sound design etc.
Cut-downs
Distribution
Use film to give your storytelling life and bring your target group and your brand closer to each other.
We use film to add a visual aspect to your branding efforts. We handle everything from planning to production: We define strategic goals of your film project, we create concepts, we make treatments and production plans, we write scripts and storylines, we handle all practicalities, we help you plan the distribution, and then we shoot and edit the whole thing. We produce grand brand films, short snippets for social media, and everything in between.
